Retail Management

13th Edition

A Strategic Approach

Barry R. Berman; Joel R. Evans; Patrali M. Chatterjee
eISBN-13: 9780133797039

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Additional Book Details

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Retail Management.

 

A contemporary text that helps readers thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today’s retailing industry.

Sold By Pearson Education
ISBNs 9780133942019, 9780133796841, 0133796841, 9780133796841, 0133797031, 9780133797039
Language English
Number of Pages 624
Edition 13th